The Power of Facebook Groups
Don’t just use Facebook to promote your business and advertise what you do.
Use the power of Facebook Groups to build a community around your business. View competitors as fellow collaborators, building mutually beneficial relationships. Creating a community takes time, but be patient and bring valuable content that is fun and packed full of information to your groups to gain those followers and interactions.
- Make your community a place where advice can be shared
- Support other businesses
- Respond to queries and interactions, so that contributors feel valued
- Allow your community to see the human side behind your business too
Essentially your Facebook community should be treated as any other networking group that you physically attend, it may be virtual, but it will lead to real connections and business if you nurture it.