Webinars, what’s the fuss?
Webinar – a seminar conducted over the internet. If you see 40 people attend a local seminar that you conduct, imagine the power of internet reach……
E-Commerce has created a disconnection between us as businesses and consumers in a world where it should be easier than ever to connect. As business is increasingly done online, we tend to find ourselves increasingly tucked away behind a screen, so why not make this a pro instead of a con?
Consider the value of live webinars, getting yourself in front of your industry peers, your clients and social media followers instead of the regular blog post.
There is only so much personality that can be put into a written blog, but by doing a live webinar you can be YOU, your personality can shine through, and you will be presenting the whole package to a captive audience.
So you’re thinking, “how do I get started?” Consider using the Facebook Live function to draw your audience in to a webinar. You can build up your audience, and once you feel confident that you have a following for your content, launch your webinar. Keep it brief, informative, and lively, focus on one key tip- perhaps follow it up with a blog so the two link but you now have some personality behind your text.
Every day is a school day! Remember, you don’t need to be an ‘expert’ to hold a webinar, you just need to know more than the people you are teaching. If you are in a field experiencing legislative changes, be ahead of the pack, and put your webinar together with the limited information available. You’ll be seen as proactive, progressive and forward thinking even if you have ‘holes’ in your information.
To pitch or not to pitch?
It’s early days, so do you pitch a product or service straight away. It’s a good idea to focus solely on providing a value content webinar and leave the pitch to your website and follow up marketing and/ or surveys. Removing the sales element can also help to alleviate the added pressure caused by pitching. Your audience will be much more responsive and engaged with the content if you are not using it as a direct sales opportunity.