Handle them carefully, for words have more power than atom bombs
That’s not just an eye-catching headline, it’s a quote that highlights a conundrum facing every business. You need content more than ever to reach and influence your target audience, but in doing so you risk messing up. Poor writing not only creates a bad impression, it can seriously damage your reputation. Thankfully, Magic Word Media can do it all for you.
We craft these words so you don’t have to:
- Website content
- Social media posts
- Press releases
- Advertising copy
- Sales literature
- Email campaigns or direct mail
All need careful writing in order to reflect your brand, tone of voice and your target audience. The aim is to influence that audience into taking a particular form of action – like buying your goods or services.
In the digital age, your brand and its content can spread far and wide via online advertising, social media and more. You’re probably thinking your website will bring in increasing numbers of leads or direct sales to complement your marketing efforts.
But consider this: 95% of Google users will only click on a link on the first page of search results. Just 5% go to page two or the wastelands beyond. So how do you add rocket fuel to your SEO? Publish great content that engages and informs. A professional copywriter can transform your website with useful and enticing copy, or add blogs that help you rise up the rankings with clever, not clumsy use of search-friendly, relevant keywords.
A copywriter can help you change how you think about your website. Got an About Us page? Chances are it’s all about you. That’s nice, but a missed opportunity. Potential customers, yet to be convinced about buying your product or service, might be persuaded if your About Us page told them how you can help them, and included a call to action.
A bit like this…
We have the creativity and experience to influence your audience with brilliant copywriting and editorial services. Magic Word Media was founded in May, 2018 by Simon Young, who spent 10 years heading the copywriting and editorial teams at The Stars Group, an online gaming giant that recently acquired Sky Bet for $4.7 billion. Before that he was a news editor at three national newspapers.