People always ask me what the C in Simply C stands for, and I’m glad they do. It stands for candid, and over my career I’ve established a solid reputation as a commercial photographer who specialises in this kind of imagery.
Why candid? Candid means capturing you, your staff, premises and products as they are… with natural, vivid and energetic imagery. It’s the perfect antidote to the dry, mundane and posed images that you often see on company websites and sales literature. It’s about bringing life to your headshots, and helping potential customers feel like they’re a part of your story, and a part of your business. At the end of the day, even in these times of online selling, people still buy from people, and candid commercial photography allows people to see your personality… in the way you want to be perceived.
Corporate headshots.
Over the years I’ve photographed most of the great and the good in the Suffolk business community, and many beyond. As a photographer, when it comes to composing a corporate headshot, I’ve always got one eye on the sky, after all I love how natural light can change the whole feel and look of a commercial image. Meanwhile, my other eye is drawn to those small details I can use to convey my client’s story or add extra layers and touches to their corporate headshot.
One of my favourite recent clients was Nicola Beach, CEO of Suffolk County Council. When she commissioned me to take a suite of commercial headshots she could use for her various appearances in the media and at conferences, I listened carefully to how she wanted to portray herself. It was important her images established a professional credibility that reflected her status, but also revealed her genuine warmth and approachable nature. All I needed was the right setting, which was lucky as Endeavour House made a great backdrop. All I had to do was provide the relaxed, informal atmosphere necessary to allow her to feel comfortable in front of the camera. We captured some amazing shots during that session which she still uses today.
I’m a people person, and I love helping my clients relax, feel natural, and let their personality show as I capture their images. And getting that across in a corporate headshot is a guaranteed way to boost your image, and ultimately your business. As I always tell my clients, think of commercial photography as an investment, because it will repay you down the line.
I love working with my clients to discover what they want their corporate headshot to convey about themselves and their business. For me, it’s about mixing creative ideas with a commercial sensibility, and delivering an image that gives my clients a credible, classy and expressive image that elevates them in the minds of anyone who sees it.
Need a headshot?
Contact Cherry Beesley on 07775 851827 or visit my website www.simplycphotography.co.uk for Simply C – creative, candid and commercially focused images
